STR Content Planning: What I Learned After 2 Photo Shoots Michael Pennington [1npjx1jp8wF]

Planning content for your short-term rental doesn't have to be overwhelming! In this video, zcash I'm taking you behind the scenes of my content planning process for a client's Airbnb property. From pre-shoot preparation to final thoughts on what I'd do differently next time, I'm sharing everything I learned during my second STR photo shoot day.

Whether you're a property manager, STR owner, or content creator working with vacation rentals, you'll get actionable tips on how to plan, execute, and optimize your content creation days for maximum impact.

TIMESTAMPS:

00:00 - Introduction & Channel Overview

02:41 - Pre-Shoot Planning

05:04 - Arriving at the Property: First Steps

05:44 - Content Strategy: What to Capture & Why

08:00 - Photo Shoot Process: Angles, Shots & Techniques

08:47 - Behind the Scenes Footage Examples

09:14 - What's Next: Exporting & Categorizing Content

10:18 - Final Thoughts: What Went Well

11:26 - What I'd Do Differently Next Time

17:17 - Wrap Up & Next Steps

EQUIPMENT & SOFTWARE I USE:

DJI Camera (for video content)

iPhone (for quick content & scheduling)

Nikon Camera (for professional photos)

Tripod (don't forget it like I did!)

Editing & Scheduling Software: Edits From Instagram

Note: These are poet stock NOT affiliate links at this time, but this may change in the future.

CONNECT WITH ME: Ready to elevate your short-term rental brand? Let's connect!

Instagram: berenice.designs

Website: www.berenicedesigns.com

Follow for more STR marketing & branding tips! I post biweekly (working toward weekly) with strategies specifically for Airbnb hosts, vacation rental owners, and hospitality brands.

FREE RESOURCES: Want to take your STR marketing to the next level? Grab my free resources in my bio

ABOUT THIS CHANNEL: I'm Bernice, and I help short-term rental businesses, Airbnbs, vacation homes, and hospitality brands elevate their presence online through strategic branding and marketing. luke ayling After years of working with various businesses, I've shifted my focus exclusively to the STR industry because I'm passionate about helping hosts stand out in a competitive market.

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COMMENT BELOW: What's your biggest challenge when creating content for your STR? Let me know in the comments!

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